Kent R O Systems IPO Details, GMP Price, Date, Review

Our Business

was incorporated as “Kent R O Systems Private Limited”, on April 12, 2007Our brand ‘Kent’ is well-established and is recognized as the pioneer in introducing reverse osmosis (“RO”) technology in the water purifier product category in India.

Our water purifiers have received the NSF/ANSI 58 (an American national standard for point-of-use revenue osmosis systems) certification, making us the first and only water purifier manufacturer in India to obtain this certification.

We have developed our brand ‘Kent’, to the extent where it has become synonymous with the RO water purifier category in the Indian market.

We have leveraged the recognition we built in the water purification industry and diversified our product offerings to cater to various household needs, driving our growth.

This includes selling kitchen and home appliances and water softeners under our brand ‘Kent’ and brushless direct current (“BLDC”) fans under our brand ‘Kuhl’, all designed and manufactured with the same commitment to quality and innovation that defines our water purifiers.

• Water Purifiers
• Water Softeners
• Kitchen Appliances
• Air Purifiers
• Vacuum Cleaners
• Home & Hygiene

Our purpose is to innovate for better living by creating solutions that promote health, sustainability, and comfort.

Through advanced technologies and responsible practices, we strive to address essential needs, empowering individuals and families to live healthier and more sustainable lives.

Over the years, we have introduced a range of innovative products to address real-world challenges and cater to evolving consumer requirements.

We focus on practical, user-centric solutions to differentiate us from competition and fuel our growth.

Our commitment to innovation in the water purifier product category has extended beyond mere water purification.

We expanded our water purifier product portfolio to include nonelectric purifiers, internet of things (“IoT”)-enabled devices, and zero-water-wastage technologies, addressing a wide range of consumer challenges. For example, in 2005,

we innovated water purifiers with patented mineral RO technology to retain essential minerals in purified water, balancing health benefits with improved taste,
addressing consumer residing in areas with low total dissolved solids (“TDS”) levels.

we introduced India’s first patented water purifier with a removable storage tank that allowed consumers to clean it easily ensuring better hygiene and convenience.

We have also introduced various kitchen and home appliances, including steam-based electric egg boilers, high-speed mixers, infrared cooktops, multicookers and vegetable cleaners, all designed to enhance convenience and efficiency for consumers.

we have 27 registered trademarks outside India including in, Bhutan, Cambodia, China, Democratic Republic of the Congo, Egypt, European Union, Indonesia, Kuwait, Malaysia, Mauritius, Mexico, Nepal, OAPI, Oman, Sri Lanka, United Arabian Emirates, United Kingdom, USA, Saudi Arabia and Zanzibar.

We operate four manufacturing facilities: one in Roorkee, Uttarakhand (“Roorkee Facility”), and three in Noida, Uttar Pradesh, located at A6, Sector 87 (“Noida Facility I”), A7, Sector 87 (“Noida Facility II”) and Plot No. 3, Sector 155 (“Noida Facility III”).

Our Roorkee Facility is dedicated to manufacturing water purifiers and water softeners, while our Noida Facility I focuses on manufacturing water purifiers and kitchen and home appliances, and our Noida Facility II is dedicated to manufacturing fans.

Our Noida Facility III serves as a mother-warehouse for all our manufacturing facilities and is also used for manufacturing fans and water softeners

channel partners and our products are available in 6 large format retail chains, 50 regional retail chains, 34 CSD and 92 CPC stores. As of September 30, 2024, our products were sold on six e-commerce websites and four quick commerce platforms.

we sold our water purifiers in more than 30 countries, including Nepal, Bangladesh, Kuwait and UAE, through our distributors.

we had over 1,800 service partners across 28 states and 6 union territories. This extensive network helps ensure that our after-sales services for our products are accessible to a broader consumer base. As of September 30, 2024.

we had over 5,000 technicians to handle service requests, of which over 400 were employed by our Company and over 4,600 were employed by our service partners, covering more than 15,000 serviceable pin codes, ensuring our consumers receive timely service. In addition, we operated 32 service branches in the Delhi-NCR region to provide after-sales services in the region, as of September 30, 2024.

Qualitative Factors

• We are the category pioneer in R O water purifiers in India, with a large user base.
• We have a strong commitment to innovation.
• We have undertaken focused brand-building initiatives for enhancing brand equity.
• We have the capability to build new brands.
• We are leveraging our brand strength for a diverse product portfolio and increased consumer wallet share.
• We have streamlined manufacturing operations.
• We are delivering strong financial performance with large reserves.
• We have a multi-channel pan India distribution and service network and growing international presence.
• We have experienced Promoters and senior management team.

Comparison of accounting ratios with listed industry peers

• Kent RO Systems Limited*
  Peer Group**
• Havells India Limited
• Eureka Forbes Limited
• Whirlpool India Limited
• V-Guard Industries Limited
• Bajaj Electricals Limited