Our Business
Our Company was originally incorporated as ‘Shringar House of Mangalsutra Private Limited 02 January 2009 We are amongst the leading and specialised designers and manufacturers of Mangalsutra in India.
We are engaged in designing, manufacturing, and marketing, a varied range of Mangalsutra studded with diverse range of stones including but not limited to, American diamond, cubic zirconia, pearl, mother of pearl, and semi-precious stones, in 18k and 22k purity of gold, to our business-to-business (“B2B”) clients.
Mangalsutra is a traditional necklace, crafted from gold and black beads worn by married Indian women which symbolizes marital status and is a sacred thread that is believed to bless and extend the life of the spouse.
Our Company contributed to around 6% of organized Mangalsutra market in India in CY23
The Mangalsutra is more than a piece of jewellery in India; it embodies personal identity, cultural heritage, and marital commitment.
Preferences for Mangalsutra designs vary significantly across different age groups, reflecting the evolving interests, lifestyles, and values of Indian women.
Every demographic has different needs and perspectives, from senior women who value traditional motifs to young brides who choose modern patterns.
Customer Network
We sell our products to a diverse range of clients including Corporate Clients, wholesale jewellers, and retailers across the country, more particularly in twenty-four (24) states and four (4) union territories.
our reach to international clients in United Kingdom, New Zealand, UAE, USA and Republic of Fiji, during the six-month period ending on September 30, 2024, and Fiscals 2024, 2023 and 2022.
our marquee domestic and international Corporate Clients :-
- e Malabar Gold Limited,
- Titan Company Limited,
- GRT Jewellers India Private Limited,
- Reliance Retail Limited,
- Novel Jewels Limited (Aditya Birla Group),
- Joyalukkas India Limited,
- P N Gadgil Jewellers Limited,
- Kalamandir Jewellers Limited,
- Waman Hari Pethe Jewellers,
- Goldbox Enterprises Limited (UK),
- Sona Sansaar Limited (New Zealand),
- Damas Jewellery LLC (UAE),
- Lalithaa Jewellery Mart Limited,
- Manoj Vaibhav Gems “N” Jewellers Limited,
- D. P. Abhushan Limited, others.
we served 31 Corporate Clients, 76 wholesalers and 731 retailers and in Fiscal 2024, we served 33 Corporate Clients, 96 wholesalers and 832 retailers.
We also manufacture and supply Mangalsutras on a job-work basis to our Corporate Clients.
We offer an extensive portfolio of Mangalsutras, featuring over 15 collections and more than 10,000 active SKUs, designed to suit special occasions such as weddings, festivals, and anniversaries, as well as daily-wear options including antique, bridal, traditional, contemporary, and Indo-western styles.
Manufacturing setup
We undertake end-to-end operations, from conceptualisation and designing to manufacturing and selling our products through our integrated operations at our manufacturing facility.
Our manufacturing facility is spread over area admeasuring 8,300 sq. ft. and is situated at A-3/1, 3rd floor, Todi Estate, Sun Mill Compound, Lower
Parel (West), Mumbai 400013, Maharashtra, India (“Manufacturing Facility”).
OBJECTS OF THE OFFER
1. Funding Working Capital requirements of our Company.
2. General Corporate purposes.
Qualitative Factors
- Established client base and long-standing relationship with our clients. We supply and/or our products to a diverse range of clients including Corporate Clients, wholesale jewellers, and retailers across the country, more particularly in twenty-four (24) states and four (4) union territories.
- Design innovation and diversified product portfolio. We also offer an extensive portfolio of Mangalsutras, featuring over 15 collections and more than 10,000 active SKU catering to traditional, contemporary, bridal, and daily-wear segments at various price points.
- Integrated Manufacturing Facility setup under one roof equipped to produce variety of Mangalsutras.
- Quality control and quality assurance for manufacturing of Mangalsutras.
- Proven track record of growth in financial performance.
- Experienced Promoters and a professional management team.
Comparison of accounting ratios with listed industry peers
- Utssav CZ Gold Ltd .
- RBZ Jewellers Ltd .
- Sky Gold Ltd.
Our Company Registered Office :-
Unit No. B-1, Lower Ground Floor, Jewel World (Cotton Exch Bldg), 175, Kalbadevi Rd, Bhuleshwar, Mumbai – 400 002, Maharashtra, India; Telephone: +91 90044 29107; Contact Person: Rachit S Sinha, Company Secretary and Compliance Officer; E-mail: cs@shringar.ms
Website www.shringar.
BOOK RUNNING LEAD MANAGER REGISTRAR :-
Choice Capital Advisors Private Limited
Sunil Patodia Tower
Plot No. 156-158, JB Nagar
Andheri (East), Mumbai – 400 099
Maharashtra, India
Tel: +91 22 6707 9999/7919
E-mail: shoml.ipo@choiceindia.com
Website: www.choiceindia.com/merchant-investment-banking
Investor grievance e-mail: investorgrievances_advisors@choiceindia.com
REGISTRAR TO THE ISSUE
MUFG Intime India Private Limited (formerly known as Link Intime Private Limited)
C-101, 1st Floor, 247 Park
L.B. S. Marg, Vikhroli (West)
Mumbai – 400 083
Maharashtra, India
Telephone: +91 81081 14949
E-mail: shringarhouse.ipo@linkintime.co.in
Investor grievance e-mail: shringar.ipo@linkintime.co.in
Website: www.linkintime.co.in
