BAAZAR STYLE RETAIL IPO Details Today, GMP Price, Date, Review

BAAZAR STYLE RETAIL IPO Details Today, GMP Price, Date, Review

OUR BUSINESS

We are a Value Fashion Retailer with Leadership position in terms of scale in the states of West Bengal and Odisha respectively in organized value retail market.

Our Company was the fastest growing value retailer between 2017 to 2023, in terms of both store count and revenue from operations, when compared to V2 Retail Limited and V-Mart Retail Limited

we operated 153 Stores spread across over 1.39 million square feet located in 140 cities. A majority of our stores are operated under the brand name ‘Style Bazaar’.

We have developed our brand ‘Style Bazaar’ over the years, through a wide range of products, which we believe has resulted in strong customer loyalty and recognition.

Our offerings are bifurcated under the apparels and general merchandise verticals. Within the apparels vertical, we offer garments for men, women, boys, girls and infants, whereas our general merchandise offerings include both non-apparels and home furnishing products.

We venture into untapped markets with high potential by offering multiplicity of brands, wide range of apparels and general merchandise, customised product range catering to the
local preferences, brand specific counters highlighting specific products and brands, such as K-Lounge where we offer branded products for the Killer and Sparky brands.

OBJECTS OF OFFER

1. Prepayment or Repayment of all or a Portion of Certain Outstanding Borrowings Availed by Our Company.
2. General Corporate Purposes.

Qualitative Factors

1. Fastest growing value retailer in eastern and north- eastern India with market leadership in West Bengal, Odisha, and Assam.
2. Accelerated store expansion through a cluster-based approach.
3. Strong understanding of customer preferences to offer a comprehensive, targeted and affordable product along with our private label brands leading to customer loyalty.
4. High operational efficiency and lean cost structure due to strong focus on business processes and automation.
5. Targeted marketing and promotion activities enabling increasing brand salience and garnering customer loyalty.
6. Experienced promoters and a strong management team with a proven track record, backed by investors; and
7. Strong financial track record of growth.

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