SD Retail IPO GMP, Review, Price, Date & Latest IPO Details

SD Retail IPO GMP: SD Retail IPO GMP is Open on 20 September 2024 and Close on 24 September 2024. SD Retail IPO GMP to Raise 4,960,000 shares (Approx ₹64.98 Cr) via IPO. The Fresh issue of 4,960,000 shares (Approx ₹64.98 Cr). 

Our company is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name “SWEET DREAMS”. SWEET DREAMS is a sleepwear-focused company offering a wide portfolio of stylish and comfortable sleepwear for the entire family, celebrating the transition from work to home life and catering to every aspect of downtime.

The combination of comfort, style, and functionality places SWEET DREAMS in a unique position within a habit-forming apparel category, where our clothes are worn daily by our customers in similar time-ranges. This brand is targeted primarily at the modern Indian woman’s sleepwear requirements since she is most engaged with this category across various retail channels.

we also sell sleepwear for men and kids, whose casual clothes are predominantly purchased by the women in the house. We offer one of the widest portfolios of sleepwear products among apparel retailers in India in terms of fabrics, colours, and styles. Our sleepwear products includes Pyjamas, Night Sets, Nighties, T-shirts, etc.

We design our products to cater to men and women across all age groups including kids (from age 2 Year to 16 Year) and fits that are suitable to various body types and physiques. In addition, we are in adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants.

SD Retail are capable of undertaking bulk requirements of our clients and deliver within stipulated time schedule. Also, our majority of our manufacturing is outsourced to the Jobworkers (on contract manufacturing basis) who manufacture products as per the design and requirement of our Company. we sold our products through distributors, exclusive brand outlets (EBOs), and multi-brand outlets (MBOs) located across various states and union territories in India.

SD Retail also sell our products through e-commerce platforms such as Myntra, AJIO, Nykaa, Flipkart, Amazon, and our own website. We sell our products across India and internationally through multiple distribution channels. We also have a vast distribution network setup with MBOs covering a large geography in India and helping us achieve scale.

Our cluster-based approach to opening and operating EBOs allows us to pursue the COFO model which results in better ROI. We have learned that retailing through EBOs creates better brand recall. Our EBOs are located in airports, high
streets, malls, residential market areas in major metros, and other large cities.

Our supply chain management covers several locations, including our warehouse in Ahmedabad. These facilities can handle a wide range of SKUs. By using ERP systems throughout our operations, we have been able to grow efficiently and keep track of our inventory in our warehouse.

SD Retail IPO Date & Price Band Details

SD Retail IPO Market Lot Details

Object of the Issue

1.  Capital expenditure to be incurred by our Company for setting up new exclusive brand outlets (“EBOs”).
2.  Funding Working Capital Requirement.
3.  General Corporate Purpose.

SD Retail IPO Allotment & Listings (Details)

SD Retail Financial Reports

Our Company Promoters

1. Grace Garments LLP

Qualitative Factors

• Multi-channel pan-India distribution network and newfound focus on EBOs.
• In-house expertise in designing and developing products.
• Strong unit economics with scalable asset light model.
• Scalable Business Model.
• Organizational stability along with management expertise.
• Existing client relationship and customer satisfaction.
• Unique positioning in sleepwear market as gender-agnostic and catering to the entire family.
• Strengthen leadership position in sleepwear market and focus on additional product launches for Store Sales Growth.
• Continue to expand retail network with a focus on EBOs.
• Focus on online channels and capitalize on the e-commerce trend.
• Leverage Technology to Bring Cost Efficiency and Enhance Customer Experience.

SD Retail Comparison Listed Industry Peers Group

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SD Retail Company Contact Details

C-929, Stratum at Venus ground,
Nr. Jhansi Ki Rani Statue, Nehrunagar,
Ambawadi, Ahmedabad, Gujarat -380006, India
Tel. No.: +91 7043106787
E-mail: info@sweetdreamsindia.com
Website: www.sweetdreams.in

SD Retail IPO Registrar

KFin Technologies Limited
Address: Selenium Tower-B, Plot 31 & 32, Gachibowli,
Financial District, Nanakramguda,
Serilingampally, Hyderabad – 500 032, Telangana
Tel. No.: +91 40 6716 2222
Email: all.ipo@kfintech.com
Website: www.kfintech.com
Investor Grievance Email: einward.ris@kfintech.com
Contact Person: M Murali Krishna